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GP Practice Owners: Communicating with patients during a crisis
In this webinar, the presenters will provide an overview to GPs on the importance of clear and regular communication with patients and the local community during a crisis. The current COVID-19 pandemic has seen the general public subjected to a mass of important, and sometimes confusing information that is constantly evolving. This session explores different communication strategies available for general practices to effectively communicate these important updates with their staff, patients and the local community.

Learning outcomes:
1. Explore the importance of clear and regular communication with patients and the local community
2. Explore different communication strategies and applications available to general practices
3. Learn how the various social media applications can be used to disseminate specific information and updates to patients and the local community

**This webinar will be recorded and participants will receive a copy of the recording following the webinar.

The delegate conditions and cancellation policy for RACGP events can be viewed at - https://www.racgp.org.au/education/professional-development/courses/delegate-conditions-and-cancellation-policy

May 28, 2020 07:30 PM in Canberra, Melbourne, Sydney

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Speakers

Michelle Tayler
Webinar presenter | @Marketing Practices
Michelle Tayler is the founder of Marketing Practices, a membership designed to help medical practices plan and implement effective marketing strategies. Her goal is to demystify marketing, remove the overwhelm and empower practice owners and practice managers to effectively attract and retain patients. Michelle has over 20 years of experience in senior marketing positions for several multinational organisations. In recent years Michelle has used her vast amount of marketing knowledge to coach medical, specialist and dental practice owners. Michelle’s areas of expertise include marketing & brand strategy, digital & social media marketing and patient engagement.
Dr Maria Boulton
Webinar host | @Family Doctors Plus
Dr Maria Boulton is a Company Director, Brisbane GP, author, public speaker and mentor for GPs. In 2016, together with Dr Fiona Raciti, Dr Maria founded Family Doctors Plus with a view to make a difference in health care and with a focus on education. In 2017 Family Doctors Plus was awarded the Telstra Queensland Business of the Year Award. In 2018 Dr Maria Boulton was named one of the 100 faces of Small Business in Queensland and a finalist for Businessperson of the Year in the Brisbane Lord Mayor’s Business Awards.